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Marketing Management

The Marketing Management major is designed to offer students a broad business education with an emphasis on professional training for careers in sales and marketing in manufacturing firms, such service industries as banking and healthcare, and non‐profit organizations. Within the Marketing major, students can pursue more specialized skills in the rapidly growing area of digital and social media, which also involves additional skills in marketing analytics.

Major Options

  • Digital Marketing Strategy (DMS)
  • Professional Selling

Digital Marketing Strategy (DMS)

This program is designed to provide students with exposure to, and master of, a wide array of concepts and techniques that are relevant for timely and effective marketing action in the digital marketing environment. 

Professional Selling

This program is designed to prepare students for careers in professional sales. Students will learn how to apply sales techniques and theories within their organization.

Career Options

  • Product management
  • Advertising and promotional management
  • Merchandising
  • Industrial and consumer sales
  • Brand management
  • Consumer research
  • Business development
  • Digital Marketing Specialist